Labels

Behind the Label: Farella Estate

December 2nd, 2020

The Name
Farella Vineyard is located in the Coombsville AVA. The vineyard was first planted in the late 1970's and early 1980's by Frank Farella. Realm began sourcing fruit from this site in 2003. In 2018, we were honored to enter into a partnership with Tom and Frank Farella for the long-term stewardship of this land.

The Label
We knew how we wanted to depict Farella right away, and it was the only concept that survived from inception to final label. Farella Vineyard features layers of volcanic and red rock and ashy deposits from ancient landslides, geologic episodes that literally turned this vineyard on its head. What better way to illustrate this phenomenon than with an upside down engraving of the vineyard? A scratchboard illustrator from Ohio worked off a photo of the vineyard to render this detailed engraving of Farella on its head. The original engraving is 10” x 10”.

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