Labels

Behind the Label: Beckstoffer To Kalon Vineyard

December 2nd, 2020

The Name
Beckstoffer To Kalon is the vineyard in the Oakville AVA from which we source this single vineyard Cabernet Sauvignon. It is owned by Andy Beckstoffer. Planted in 1868, the vineyard was named To Kalon, a Greek term which means “ideal physical or moral beauty.”

The Label
To Kalon was the hardest label to figure out; how do you represent “ideal beauty” on a wine label? After all, isn’t beauty in the eye of the beholder? Aha…after six months of considering one concept after another, we had the nut of an idea. Yes, beauty IS in the eye of the beholder, so let’s put an eye on the label. It was the perfect concept for To Kalon in particular – a legendary vineyard whose “beauty” has been interpreted by so many different wineries, and “beheld” by so many fans. We found a well-circulated Italian 1000 Lira note - the one that features an intaglio print of pioneering educator Maria Montessori. The label art zeroes in and magnifies the “beholder’s” eye.

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